Visual Designer & Photographer
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Elk Elektronik

Elk Elektronik

Elk Elektronik

Logo Design


My client Ed offers equipment repair services specialising in professional audio, lighting and synthesisers. He has even made his own synthesiser, the KP-836 from scratch.

When I think synths, lighting & sound desks, pedals and audio gear in general, I think circuit boards. A key element to the design of the circuit board are the thin, angular traces (or lines) that are laid out for efficient routing in a limited space. They end in a little circle that is the pad. I used this as the basis of this concept.

The Brief

The Brief

The brief outlined that:

• it needed to be designed with a circle in mind where the name (and potentially website) could be included.
• It needed an Elk - Preferably with headphones or a microphone.
• And would need to be simple enough to be printed onto circuit boards at a small scale.


My intial inclination was too use the circuits to create the antlers of the Elk of Elk Elektronik. I found that if I offset the pads then it almost looked like musical notation which was fitting for a business that deals in musical equipment, but I didn’t quite like the look as much. I added in a little variation in length and angles to get a more organic feel and mirrored it to get what is now looking much more like a pair of Antlers.

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Initial Concepts

Initial Concepts

I was just getting a feel for the style & stroke width with these initial designs. I found that it didn’t leave room for headphones so much. The font is Noway Round which pairs very well with these bold lines.

Second Concept

Second Concept

I decided to go for a front on view of the elk which I found to be a much stronger design. Through some development I found allowed a lot more room for adding in the headphones.

The feedback from Ed was that it looked a bit more aggressive than he would like, but overall he really liked the concept.

This concept allowed for more space to put in the headphones.

Approaching the final solution

Approaching the final solution

I changed the shape of his eyes to look more chill & wise. At this point I experimented with shapes to signify music coming through the headphones but found it was unnecessary & distracting.

In the end Ed asked me to change the shape of the headphones. I kept it angular like the rest of the design and Added the company name at the bottom.

Finished design

Finished design